/* Lead Activation service page, 22 October 2026.
   Layout follows the client's mock-up (hero, services grid, process, why, CTA),
   restyled in DemandXL navy/blue with the site's Gotham typography. */
.dx-la{--la-navy:#0a1a3f;--la-blue:#0d5081;--la-bright:#1f5cf2;--la-teal:#18b6b0;--la-sky:#59bce4;--la-tint:#f3f7fb;--la-muted:#4a5d77;--la-border:#dfe7f0;color:var(--la-navy);overflow:hidden}
.dx-la *{box-sizing:border-box}
.dx-la>section{margin:0!important}
.dx-la h1,.dx-la h2,.dx-la h3{color:var(--la-navy);font-family:inherit;margin:0;text-transform:none!important}
.dx-la p{margin:0}
.dx-la-eyebrow{display:inline-block;font-size:13px;font-weight:600;letter-spacing:2px;text-transform:uppercase;color:var(--la-blue)}
.dx-la-grad{background:linear-gradient(90deg,var(--la-bright),var(--la-teal));-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;color:var(--la-bright)}
.dx-la-btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:16px 30px;border-radius:7px;font-size:15px;font-weight:600;line-height:1.4;text-decoration:none!important;border:1px solid transparent;transition:background .2s,border-color .2s,transform .2s,color .2s}
.dx-la-btn:hover{transform:translateY(-2px)}
.dx-la-btn-primary{background:var(--la-blue);color:#fff!important}
.dx-la-btn-primary:hover{background:var(--la-bright)}
.dx-la-btn-ghost{background:transparent;color:var(--la-navy)!important;border-color:#b9c8d9}
.dx-la-btn-ghost:hover{border-color:var(--la-blue);color:var(--la-blue)!important}
.dx-la-btn-light{background:#fff;color:var(--la-navy)!important}
.dx-la-btn-light:hover{background:var(--la-sky)}
.dx-la-btn-outline-light{background:transparent;color:#fff!important;border-color:rgba(255,255,255,.55)}
.dx-la-btn-outline-light:hover{border-color:#fff;background:rgba(255,255,255,.08)}

/* Hero */
.dx-la-hero{background:var(--la-tint);padding:88px 0 96px}
.dx-la-hero .container{display:grid;grid-template-columns:1.05fr .95fr;gap:64px;align-items:center}
.dx-la-hero h1{font-size:clamp(40px,4.4vw,62px)!important;line-height:1.1!important;letter-spacing:-1.8px;font-weight:500!important;margin:20px 0 0!important}
.dx-la-rule{display:block;width:104px;height:4px;border-radius:2px;background:linear-gradient(90deg,var(--la-bright),var(--la-teal));margin:30px 0 26px}
.dx-la-hero-copy>p{font-size:17px!important;line-height:1.8!important;color:var(--la-muted);max-width:560px}
.dx-la-actions{display:flex;flex-wrap:wrap;gap:14px;margin-top:34px}
.dx-la-note{margin-top:26px!important;font-size:13px!important;color:var(--la-muted);letter-spacing:.3px}
.dx-la-hero-media{position:relative}
.dx-la-hero-media img{display:block;width:100%;height:auto!important;aspect-ratio:4/3.3;object-fit:cover;border-radius:18px;box-shadow:0 24px 60px rgba(10,26,63,.16)}
.dx-la-chip{position:absolute;left:-26px;bottom:34px;display:flex;align-items:center;gap:12px;background:#fff;border-radius:12px;padding:14px 18px;box-shadow:0 14px 34px rgba(10,26,63,.14);font-size:14px;font-weight:600;color:var(--la-navy)}
.dx-la-chip span{display:grid;place-items:center;width:34px;height:34px;border-radius:50%;background:linear-gradient(135deg,var(--la-bright),var(--la-teal));color:#fff}

/* Sections */
.dx-la-section{padding:96px 0}
.dx-la-head{max-width:720px;margin:0 auto 52px;text-align:center}
.dx-la-head h2,.dx-la-why h2,.dx-la-count h2{font-size:clamp(30px,3.4vw,44px)!important;line-height:1.18!important;letter-spacing:-1px;font-weight:500!important;margin:14px 0 16px!important}
.dx-la-head p{font-size:16px!important;line-height:1.8!important;color:var(--la-muted)}

/* Services grid: 3 + 2 centred */
.dx-la-services{display:flex;flex-wrap:wrap;justify-content:center;gap:22px}
.dx-la-card{flex:0 1 calc((100% - 44px)/3);background:#fff;border:1px solid var(--la-border);border-radius:16px;padding:32px 30px;transition:transform .2s,box-shadow .2s,border-color .2s}
.dx-la-card:hover{transform:translateY(-4px);box-shadow:0 18px 44px rgba(10,26,63,.10);border-color:#c7d6e6}
.dx-la-icon{display:grid;place-items:center;width:52px;height:52px;border-radius:14px;background:#e8f1fb;color:var(--la-blue);margin-bottom:22px}
.dx-la-card h3{font-size:20px!important;line-height:1.3!important;font-weight:600!important;margin-bottom:10px!important}
.dx-la-card p{font-size:15px!important;line-height:1.75!important;color:var(--la-muted)}

/* Process */
.dx-la-process-wrap{background:var(--la-tint)}
.dx-la-process{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;counter-reset:step}
.dx-la-step{background:#fff;border:1px solid var(--la-border);border-radius:16px;padding:30px 26px}
.dx-la-step-no{display:block;font-size:15px;font-weight:600;color:var(--la-bright);letter-spacing:1px;margin-bottom:18px}
.dx-la-step h3{font-size:20px!important;font-weight:600!important;margin-bottom:10px!important}
.dx-la-step p{font-size:15px!important;line-height:1.75!important;color:var(--la-muted)}

/* Why */
.dx-la-why .container{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}
.dx-la-why-copy>p{font-size:16px!important;line-height:1.85!important;color:var(--la-muted)}
.dx-la-metrics{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.dx-la-metric{border:1px solid var(--la-border);border-radius:16px;padding:30px 26px;background:#fff}
.dx-la-metric:first-child{grid-column:1/-1;background:var(--la-navy);border-color:var(--la-navy)}
.dx-la-metric strong{display:block;font-size:clamp(30px,3vw,42px);line-height:1.1;letter-spacing:-1px;font-weight:500;color:var(--la-navy)}
.dx-la-metric:first-child strong{color:#fff}
.dx-la-metric span{display:block;margin-top:8px;font-size:14px;line-height:1.6;color:var(--la-muted)}
.dx-la-metric:first-child span{color:#c3d2e3}

/* Make every lead count */
.dx-la-count{padding-top:0}
.dx-la-count .container{display:grid;grid-template-columns:.95fr 1.05fr;gap:64px;align-items:center}
.dx-la-count img{display:block;width:100%;height:auto!important;aspect-ratio:4/3;object-fit:cover;border-radius:18px}
.dx-la-count p{font-size:16px!important;line-height:1.85!important;color:var(--la-muted)}

/* CTA */
.dx-la-cta{padding:0 0 80px}
.dx-la-cta-panel{position:relative;overflow:hidden;border-radius:22px;background:var(--la-navy);padding:60px 64px;display:grid;grid-template-columns:1fr auto;gap:36px;align-items:center}
.dx-la-cta-panel:after{content:"";position:absolute;width:420px;height:420px;border-radius:50%;right:-140px;top:-200px;background:radial-gradient(circle,rgba(89,188,228,.28),rgba(89,188,228,0) 70%)}
.dx-la-cta-panel h2{color:#fff!important;font-size:clamp(28px,3vw,40px)!important;line-height:1.2!important;font-weight:500!important;letter-spacing:-.8px;margin-bottom:12px!important}
.dx-la-cta-panel p{color:#c3d2e3;font-size:16px!important;line-height:1.8!important;max-width:620px}
.dx-la-cta-panel .dx-la-actions{margin-top:0;position:relative;z-index:1}

@media(max-width:991px){
  .dx-la-hero .container,.dx-la-why .container,.dx-la-count .container{grid-template-columns:1fr;gap:48px}
  .dx-la-hero{padding:64px 0 72px}
  .dx-la-chip{left:16px;bottom:16px}
  .dx-la-card{flex-basis:calc((100% - 22px)/2)}
  .dx-la-process{grid-template-columns:repeat(2,1fr)}
  .dx-la-cta-panel{grid-template-columns:1fr;padding:44px 40px}
  .dx-la-section{padding:76px 0}
  .dx-la-count{padding-top:0}
}
@media(max-width:767px){
  .dx-la .container{padding-left:24px;padding-right:24px}
  .dx-la-hero{padding:48px 0 60px}
  .dx-la-hero h1{font-size:38px!important;letter-spacing:-1.2px}
  .dx-la-hero-copy>p{font-size:15px!important}
  .dx-la-btn{padding:14px 22px;font-size:14px}
  .dx-la-card{flex-basis:100%;padding:26px 22px}
  .dx-la-process,.dx-la-metrics{grid-template-columns:1fr}
  .dx-la-section{padding:60px 0}
  .dx-la-count{padding-top:0}
  .dx-la-head{margin-bottom:36px}
  .dx-la-cta{padding-bottom:64px}
  .dx-la-cta-panel{padding:34px 24px;border-radius:18px}
}
@media(prefers-reduced-motion:reduce){.dx-la-btn,.dx-la-card{transition:none}}